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Children's Educational Toy Company



(LF)

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Leapfrog Enterprises Inc NYSE: LF is an educational toy company based in Emeryville, California. Leapfrog is best known for its LeapPad, a paper-based electronic reading toy.

The company was founded in 1995 by Michael Wood, a Stanford Law School graduate, when he found no products on the market that could help his struggling son learn to read.

On Thursday, July 25, 2002, Leapfrog floated on the New York Stock Exchange where it currently trades under the symbol LF.

Leapfrog's 2004 revenue was $640 million, down from $680 million in 2003. The company made a small loss in 2004 to end a pattern of rapidly rising profits. It attributed this to disappointing sales in the United States.

In October 2005 Leapfrog introduced the Fly (pentop computer).



(Leapfrog Information Courtesy of Wikipedia.)